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Online marketing is becoming one of the most effective ways to reach your potential customers and increase your business growth. It is not only effective, it is quick and simple once you have your automations set up. There are a number of different ways to market your business online. One such way is by using email marketing. This is an effective way to reach a large audience of people who have already subscribed and showed interest in your products or services. Even better is that there are some great programs to help make email marketing even more simple for you. Check out my top 5 email marketing programs.
Mailchimp
This is my favourite of the programs available. Mailchimp is the most popular of the email automation programs.
There are tiered levels that you can sign up to, depending on the size of your audience and the number of emails you will be sending out. For smaller audiences with only one campaign, you are able to sign up to a free account – bonus right!
There are plenty of templates to choose from to help you create the newsletter or email that you are wanting to use.
It is a simple to use program that allows you to segment your audience into different groups. You can then go in and automate full email campaigns that your audience drops into. Once you set it all up, you can simply leave it to do its job.
Active Campaign
Active Campaign is more than just an email marketing platform. It has features including a CRM and instant messaging tools.
This is a paid program that comes with many features that make your marketing online easier. You can track the people that have opened your emails, create engaging templates and automate the whole email process.
Pricing starts from $9 per month, so can be very cost effective. The pricing does go up depending on which features you require and the size of your audiences. Growth in your business is great, but make sure you choose a program that you can grow with your business – without it costing too much.
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Mailerlite
This program started to become a lot more popular when Mailchimp changed its pricing schedule. Many people who were originally on free plans had to start paying for a subscription due to the size of their audiences. So many people changed over to Mailerlite to avoid the costs.
It is a simple to use program that has a user friendly interface.
You can automate your email processes and campaigns with the click of a few buttons.
Mailerlite however is a very basic program. It does not have as many features as some of the other programs, so if you are wanting to track everything and have a lot of insights – this may not be the program for you.
Klaviyo
For those who have ecommerce websites through Shopify, my recommendation is to use Klaviyo for your email marketing.
Klaviyo is able to integrate nicely with your Shopify website. This means that if you have a pop up on your website, it will link directly to the email program and their details will be added to the correct audience group.
There are many features that come with Klaviyo including being able to track the browsing of those who are in your audience, integration and tracking of open rates.
The interface is easy to use and setting up your campaigns is simple and easy.
Are you ready for your potential to be totally unleashed? Join our totally unleashed success program for weekly workshops to grow your business. Click here
Infusion Soft
Infusion Soft is increasing in popularity due to the easy of use of the program. You are able to simply and easily create your targeted email campaigns and set them to automatically go out.
There are many features of the program including tracking and insights into your email contacts. This makes it easier to target your market correctly when you know more about those in your list.
The program is user friendly and the dashboard gives you all the information you need in an easy to read way.
Infusion soft does have different priced plans available. It is important to check if it is suitable for what you need and the price is something your business can afford.
Each of these programs have their benefits and their downfalls.
Finding the right one for you and your business will be revolutionary. Once you have it all set up and your emails set to go out – the hard part is done.
Email marketing is the way of the future.
Have you started yet?