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Getting Started With Your Content Strategy

by | Aug 10, 2020 | Social Media, Uncategorized

Getting Started With Your Content Strategy

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Working with Jess has been amazing for my business!
I’ve recently had some major health issues to deal with, and it’s been so great to have Jess behind the scenes, taking care of my social media and helping me keep my business running.
It’s been a huge relief to know that I can focus on other things while Jess does her social media magic and my clients and followers respond so well. Thanks so much Jess, you’re an angel. Love your work!

Alex

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Want My Tips to Rock Your Social Media For Free?   ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...

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Want My Tips to Rock Your Social Media For Free?   ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...

ABOUT JESS

After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business.
I am here to execute your marketing plans and bringing your business goals to life allowing you to have the lifestyle you want. It was likely the reason you started your business in the first place!!
I can provide you with support or we have a done-for-you option if you are looking just to hand over the reigns.
From the consultation call we discuss your goals and formulate a marketing plan to implement with in your business to work towards the results you desire.
Jess here!

If you are not sure where to get started with your content strategy, this would be where I start. Using the tools I am about to show you will lay the foundations for  your social media plans and your blogs if you are looking at that as well.

When I started my business in 2017, my blogs (if you can even call them that) looked VERY different.
They were like a diary entry…

I would pour my heart, soul and person opinions into these blogs but it wouldn’t achieve anything… no traffic, no new clients and I have worked out why.
It is important that you have strong keywords and that you research the best ones for your business.
It is more than just picking a few words and throwing them in.
You need to research what it is that your ideal client is searching for. What do they want to know and what are the exact words they are using to find it?

Are you ready for your potential  to be totally unleashed? Join our totally unleashed success program for weekly workshops to grow your business. Click here

Some keywords or key phrases are VERY competitive, and you may need to strategise a different angle to get search result in this area.
It can be a tedious task but it is extremely important and will determine your success!
An easy way to find alternate keywords is by going to google and starting to type words that relate to your offering.
You will see a list of things people have searched that include those words.
This gives you an ideal of what is being used by potential customers when they are searching.
Here are some of the ways we research keywords and find out what people are searching for:
Ubersuggest
 
Ubersuggest is a tool that can help you to find the best keywords for your website and content writing.
Ubersuggest helps you generate keywords for your website content and allows you to see how you are ranking vs your competition.
With Ubersuggest’s free keyword tool, you can generate an unlimited number of suggestions for free. This helps you to bring your content to the next level and help you to dominate the search engines.
Neil Patel is the “go to guy” in SEO and has amazing FREE SEO training.
Whilst it is great to write about your experience, if your blog is like your high school diary, it is likely no one will read it.
The reason is because it won’t include the phrases that people are looking for!

Check out Ubersuggest

 
 
Answer The Public
Answer the Public is another great tool that I use with my content creation ideas.
You know when you type into the google search box and there are automatic search terms that appear?
Answer the public draws that information and provides it to you in a chart that is simple to interpret and understand.
Don’t let the creepy guy put you off!
This tool shows what your ideal client is searching for in the form of questions.
This is a great way to plan a blog article and provide value to your audience because you are giving them exactly what you are searching for!
A great feature of this tool is you can export the answers into a CSV – Microsoft Excel file to refer to later down the track.
There is also a paid plan that you can sign up to which gives you the chance to monitor for new ways that people talk & ask questions about your brand, product or topic.
These two tools take out the guessing and provide you with a powerful system to give information to your customers and drive THE RIGHT traffic to your website!

Search on the platform

 

If you are targeting a specific platform i.e. Pinterest, then I would highly recommend searching in the search box to see what comes up as you did in google.

I know it sounds crazy!

 
Each platform has a purpose and a different target audience which will determine how they search for things.
Would your mum or dad use the same search words as your 20 year old niece or nephew?  
This is where knowing your target marketing is important because how they communicate will impact how they find you!

Are you ready for your potential  to be totally unleashed? Join our totally unleashed success program for weekly workshops to grow your business. Click here

I know it is so much more involved than you realise but it is the key to success when you are driving traffic to your website and giving valuable content.

I’m so excited for you to get a piece of this magic and start making the same impact on your clients too.

So check out the next few blog posts so I can tell you more.
X
Jess Byrnes