The benefits to having blogs on your website

Unless you are living under a rock, you have probably heard about blogging and having a blog on your website. A lot of people when they hear the word ‘blog’ that it is about someone who is travelling the world and documenting their travels for others to read.

However blogging is a lot more than this and it is actually an important part of your online marketing strategy. A lot of small business owners ask me why they should have a blog on their website and what is actually does for their business.

You may be surprised at the benefits that a blog adds to both your website and your business.

Helps with SEO

What is the point of having a website if no one sees it? By having a blog on your website and regularly updating the content, it means that you are keeping your website fresh and up to date.

Google LOVES new content and it helps to increase your SEO and increase your position in search engine searches.

Drives traffic to your website

Having blogs on your website gives people another reason to visit your site. It helps to increase the traffic that is coming to your site because people are clicking on the links to read the valuable information that you have on your blog.

Once they have read the latest blog, because they are already on the website there is a higher chance that they will then click through the other pages of your website.

Shows you care

By having a blog on your website and sharing valuable information with your readers it shows that you care about them and that you are not just trying to sell your products or services to them.

In many cases the blog articles are not directed to your products or if they are, they also come with lots of handy information.

This shows that you are wanting to build a relationship with the reader, provide them with assorted information and that you are willing to share what you know with them.

It also helps you to build a relationship with your client base and those who are finding the links to your blog and website. It gives people a chance to interact with you via the comments section of your blog and to come to you with questions and queries that others may not be so kind as to show.

Relationship building is an important part of business and it helps to not only close sales but to build your client base and potential client base.

Your position in the industry

A successful business is not defined by the number of sales that it produces. There are many different aspects that come together to make a successful business and a business that is successful in the industry.

By sharing your knowledge and information with your readers it shows that you are interested in not just selling to them but being the business that cares about their following.

This helps to cement your position in the industry as a leader and a business to look up to and strive towards. It helps make you a more successful business.

Even if you feel that your business is not the right fit for a blog, or that you have no idea what to write about – it doesn’t meant that you should give up on the idea of a blog on your website.

Not only does it drive traffic to your website but it is also a great way to link your social media and website – by sharing the links on your social media but it also opens up a wider range of people who may come across your website.

So why not look at adding a blogs on your website, updating your content and regularly providing your readers with valuable information that may in turn bring in sales and increase your client base.

If this is something you need a hand with read more about my content writing services