The best Instagram Strategy for 2021 - Jess Byrnes

Want My Tips to Rock Your Social Media For Free?

 

How to set up Google Analytics on WordPress

How to set up Google Analytics on WordPress

Want My Tips to Rock Your Social Media For Free?   ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...

How to theme your grid on Instagram

How to theme your grid on Instagram

Want My Tips to Rock Your Social Media For Free?   ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...

Organic marketing

Want My Tips to Rock Your Social Media For Free?   ABOUT JESS After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business. I am here to execute your marketing plans and bringing your business goals to life allowing...

ABOUT JESS

After chasing the corporate ladder and falling pregnant, I decided to jump in the deep end with my business.
I am here to execute your marketing plans and bringing your business goals to life allowing you to have the lifestyle you want. It was likely the reason you started your business in the first place!!
I can provide you with support or we have a done-for-you option if you are looking just to hand over the reigns.
From the consultation call we discuss your goals and formulate a marketing plan to implement with in your business to work towards the results you desire.
Jess here!

With a new year comes a new set of algorithms and formulas that you should be following on social media. Instagram is a visual social media platform that gives you a space to share videos and images about your business, products and services. With the help of captions and hashtags, you can create a huge impact for your business. Building up your following is only one part of the process. You need to be creating engaging content. Interacting with those who follow you and comment on your posts. And most importantly giving value to them. Let’s have a look at the best Instagram strategy for 2021.

Be consistent

Posting once every few weeks is not going to do anything for your business. In order to get your posts seen and to increase your following, you need to be consistent and regular with your posting. A minimum of once per day is recommended for posting on Instagram. With saying that, don’t just post for the sake of posting thought. Your posts need to be engaging and consistent with your brand.

Take the time to research and put together posts that your followers will want to see. Posts that are informative, add value and showcase who you are as a business.

Are you ready for your potential  to be totally unleashed? Join the Totally Unleashed Instagram program today. Click here

Make it pretty

Instagram is an image based platform, which means that you need to be putting up images that are aesthetically pleasing to those who will see them.

Look at your Instagram and be consistent with your branding colours and designs. There are various templates that you can use to help you create beautiful graphics and grids.

The better your Instagram looks, the more likely people are to want to look at it.

Use your hashtags

One of the easiest ways to search on Instagram is with hashtags. You will notice that when people put a video or image up, after their caption there is normally a list of hashtags. It is important that you are utilising your hashtags in order to be seen by more people. You can add up to 30 hashtags to a post. When choosing the hashtags to use, think about your business, those who follow it and what the specific post is about. You want your hashtags to be in line with your business and the message you are trying to send.

If you are posting about baby products, you aren’t going to use #dogsofinstagram as a hashtag – because its not about your post or business.

Are you ready for your potential  to be totally unleashed? Join the Totally Unleashed Instagram program today. Click here

Stories are KEY

Instagram has implemented stories that consist of posts that are only visible for 24 hours. Stories are becoming very popular and are great for your interaction. If someone comments on your story it goes directly to your messages meaning you are able to open a proper conversation with them.

Stories are great for sharing live updates, behind the scenes images and exclusives.

Stories are located at the top of the Instagram screen, which is the first thing people see. So having stories up regularly will maximise the exposure you are getting.

Don’t be afraid to show yourself

People love knowing that there is a real person behind the posts and the business. It is important that you are showing true, real and raw images of yourself and your business. It is a good idea to make sure that you are posting pictures of yourself on a regular basis. It helps people to relate to you and build a relationship with you.

Sharing images or videos of yourself can be daunting, but once you are the hang of it and build the confidence it will be a second nature to you.

Take the time to interact

Interaction is crucial. Not just on your own posts, but on others as well.

When people comment on your posts, take the time to reply to them and build a conversation with them.

You should also be going through your feed and liking and commenting on posts that other people are putting up. This shows that you are active and interested in other people – not just selling your own products.

Search hashtags that are related to your business and comment on posts that include them.

 

Instagram is not a difficult platform to use. Once you get into your regular posting and interacting, you will wonder how you ever survived with out it.

Are you ready to up your Instagram game this year?

X
Jess Byrnes