5 Reasons you need an Email Marketing Strategy for your business

Have you heard of email marketing?

It is a very successful way of reaching out to your potential market and staying fresh in their minds.

Email Marketing is a way to communicating with those who have been interested in your products or services and have decided to receive communications from you. By building up an email list you are able to continue to keep in touch with these potential buyers and be there for when they are ready to commit to a purchase.

Email Marketing does not need to be difficult or confusing, check out the basics below.

Make sure you have an opt in

You can not just simply email people without their permission. It is important that they agree to receiving the emails from you, otherwise it can be classed as SPAM.

By having an opt in on your website, people are able to add their email address to the list and confirm that they want to hear from you in the future.

There are a number of ways that you can do an opt in. It can be a pop up on your website, a link to a newsletter or you can offer them something in return for opting in; such as a discount code or a freebie.

Sync your programs

A great way to make the process a lot simpler and more streamlined is by automating everything. You can create your opt in page or pop up through a lead generation program such as Lead Pages which will sync with the website and the auto-mailer program so that you do not have to manually enter the details.

This means that everything is correct from the moment they input their email address and all you need to do is select the email campaign for them to drop into.

Lead Pages is a simple to use program that makes the process super easy.

Here to check it out

By automating and syncing your programs, it will not only make it simpler but it will also save you a lot of valuable time – and as a business owner, you need as much time as you can get!

Be regular with your communications

There is no point spending time and resources building an email list if you are not going to utilize it.

Be regular with your communications, without bombarding their inbox with dozens of emails.

One email a week or fortnight is a great way to communicate with your readers, without being over the top.

Make it count

If you are sending emails to your list, you need to ensure that they are going to be worth them stopping to read them.

Both the content and the layout of the email needs to be inviting and engaging to the reader.

Make sure you start with a catchy subject line that will make them want to open the email to see what is inside.

Include both text and images in your email to engage the readers, but make sure that it is not too long or ‘busy’ – otherwise they will close it too quickly.

Instead of reciting full blog posts in your email, add the first paragraph in and then a link to the full article on your website, this help to push more traffic back to your website and get people looking through the other pages of your site.

Create exclusivity

Another way to help people to join up to your email list is by creating exclusivity around it.

Promote offers that are only accessible by those who are signed up and receive the code through their email.

This will help people to want to gain access to the emails and read them to find out what they may be entitled to.

Email marketing is a great way to reach your potential buyers and provide them with a way to stay in touch with you and what you have to offer.

If you are looking into email marketing and want to know more, reach out and let’s see what I can do to help you move the process along.

If you would like to chat about email marketing, contact us today