Want My Tips to Rock Your Social Media For Free?
For Business Owners & Entrepreneurs who are ready to scale and to inspire and impact with their product or service.
We all know that social media is a big part of your business marketing these days. It is a way to reach potentially thousands of people with the click of a post and you can tailor how you market your business in a way that suits you and showcases your business how you see it.
Social media marketing can be difficult to understand at different times especially when you hear different terms such as organic reach, paid advertising, algorithms. Not understanding the different types of social media posting can make it difficult to have a successful social media strategy.
Knowing the different types of strategies will help you to create the strategy that best suits your business and what you are aiming to achieve.
What is an organic social media strategy?
An organic social media strategy is created by not paying for advertising and paying for your posts to be seen by the audience.
It is created by creating and posting content that is valuable and insightful to your audience and having them wanting to see it, like it and share it so others can see it.
Organic social media posting is the more affordable way to market your business through social media as you are not paying for the posts, however it can be difficult at times to gain traction if you do not have a steady strategy in place.
How does an organic strategy work?
An organic strategy works by reaching out to your audience with your posts and them being able to relate to the posts and want to not only see more, but to share it with others to see as well.
It involved finding your audience and what it is that they want to see and using the information to get the message of your business across in that way.
By creating the engaging content that your target market want to see you are then increasing the potential number of people who will see your posts.
Each time a person likes, comments or shares your post it will be seen by the people in their friends list, this can open up hundreds of extra views to your posts and page.
Using correct hashtags to target your audience is also a key component in an organic strategy.
What do I post in an organic strategy?
Because an organic strategy is all about creating a link with your audience it is important that your posts reflect this and are aimed at the audience.
In order to have a successful organic social media strategy there are a few different things that you should be doing in your posting:
Post Regularly – The more you post to your social media, the more you will be seen. Platforms such as Facebook and Instagram are known to hide posts and pages from their audiences if they are not posting regularly enough.
Keep it consistent – You need to know your brand and what you want to bring to the market before you start creating your social media. If you are jumping from one topic to another or changing the designs of your posts and content too regularly it can make for a confusing social media feed and this can have a negative effect.
Provide Value – Not only do you need to stay true to your followers but you also need to stay true to yourself and your business. Create content and posts that are going to help you as a business relate to your followers, create relationships with them and make you stand out as the business that they want to use in the future.
Don’t just sell – Social media is a great platform to advertise and sell your products or services, however it is more than just that. Use the different platforms to create relationships with your audience and don’t make your feed all about selling. People want to know that there is a person behind any business and that they are not just there to try and flog their products.
Organic social media posting can be very successful for a business, as long as you understand the best way to post and that you are dedicated to getting it moving.
If you do not have a social media strategy in place yet – it is time to get onto it!